There are many companies on and offline who focus on the health and nutrition industry and have their line of brand name diet products and nutrition supplements. Why, because it is a multi-billion dollar a year industry. Within the Multi Level Marketing sector alone there are several such companies, but we are going to focus on Shaklee and their health and nutrition supplements as well as their brand name diet products. We will also have a look at the company and its business opportunity.
The Company
Shaklee was founded in 1956 by Dr. Forrest C. Shaklee. He was a pioneer in the industry of nutritional supplements and also was at the beginning of the creation of the current day MLM. Shaklee is headquartered in Pleasonton, California and the company is currently run by Chairman and CEO Roger Barnett.
Product Philosophy
Shaklee's product philosophy is every product is to designed to work for its intended purpose, improve health and be gentle on the planet.
Products
There are a basically four categories of products; Nutrition, Beauty, Home and Weight. The nutrition products encompass a wide range from anti oxidants to vitamin supplements. The beauty category is mainly skin and hair care products, where the products for the home are everything from laundry soap and dish soap to water filtration systems. Their brand name diet products, Cinch, consist of shakes, bars and teas.
Opportunity
There are several levels at which you can join Shaklee. The price point ranges from becoming a distributor for .95 to 0 for a GOLD Ambassador with a Super GOLD Mission PAK. Their suggestion is to become a GOLD Ambassador for 9. The Gold Ambassador pack provides everything you need to start your business including products and marketing materials. Once a Gold Ambassador you must find three more GOLD Ambassadors and in the process find 10 Consumer Members and repeat this process to reach the top.
Frankly, I found Shaklee to be a well founded and reputable company that seems to strive for a cleaner, greener way of life. As stated by Shaklee "The real opportunity isn't in making a better living. It's in making living better". With that said, I chose not to participate. Although Shaklee seems to be a solid company with a good history and their line of nutrition, home, beauty and brand name diet products are of good quality. I feel, in my opinion, it would take recruiting and mentoring too many before significant income can be achieved.
Supplement Products
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